How to Find the Best Copywriting Service Online
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Creating high-quality marketing content is hard. Trying to craft engaging, keyword-optimized blog posts, emails, and landing pages? That’s a piece of cake. Trying to write captivating articles for your e-commerce site? It’s so simple, why haven’t you thought of it before? But creating engaging copy for your content marketing campaign isn’t easy. It's so difficult that most businesses don’t even try. That means when you do come across a great writer who can help you with your copywriting needs, you're going to want to pay them as much as possible for their services. After all, more money means that they can spend more time working on your project. With that in mind...
What do you need help with?
Before you can write a single word, you have to have a clear idea of what you want to achieve with your content marketing strategy. It could be to generate more sales, increase your brand awareness, increase leads, increase clicks on your site, educate your audience, etc. Knowing what you want to achieve will help you determine which clients to target and what topics to cover. Next, you’ll need to figure out which services you’ll need help with. If you’re looking for a writer who can help you with all of your marketing content, that’s going to be way too time-consuming. Instead, you may want to look for a writer to help you with a specific aspect of your business, like email marketing.
How to find a good copywriting service
While there are plenty of websites out there that claim to offer a “writers’ marketplace”, it’s important to remember that you get what you pay for. So, how do you find a good copywriting service? Well, let’s start with what you shouldn’t do. Don’t just randomly look for a service. You need to focus on finding one that is a good match for your needs. To do this, you’ll need to do some research. Start by finding a few services that can help you with your specific needs. For example, if you need help with creating eCommerce product descriptions, you might want to look for a service that offers this kind of help. Next, you need to start looking for certain traits in the services you’re considering. You want to make sure that the copywriters you’re considering have these traits. - Experience in the industry - Great writers know that experience is key, and you want to make sure that the person you’re hiring has some experience in the industry. - Clear pricing - You want to make sure that you’re getting a clear quote and estimate before you hire anyone. You can’t go into a project with a big budget if you don’t have a clear idea of how much it’ll cost. - Speed - You want to make sure that the copywriters you’re hiring have speed in their bones. You don’t want to spend a ton of time on a project that doesn’t generate results. - Turnaround time - This is especially important if you have a tight deadline. You don’t want to hire someone who takes forever to deliver content, especially if you need it for a deadline. - Past work - You want to make sure that all of the past work their clients have reviewed is high-quality. A bad review from a previous client can be a huge red flag.
Ask for a quote and don’t forget to ask for one again!
One of the first things that you want to do when hiring a copywriter is to ask for a quote. If you do this, you’ll make sure that you’re getting what you’re paying for. A quote is a clear estimate of how much time the writer will take to complete your project. You can’t go into a project with a big budget if you don’t have a clear idea of how much it’ll cost. So, you need to ask what the writer’s quote is before you hire them. Also, don’t forget to ask the same question again once you’re hired. This is important because you don’t want to accidentally hire someone else.
Check if the writer is a member of Copyblogger Pro
This is a must for all copywriters who want to be considered for this title. What does it do? It’s a certification program focused on identifying and certifying quality content marketing professionals. It’s the gold standard in the industry, and it’s what you want to see before hiring a writer. Why is this important? It will help you to weed out the copywriters who don’t have the necessary skills and experience to help you achieve your business goals. How do you check if a copywriter is certified? You can either go to the Copyblogger website directly or you can use a third-party tool like CopyBlogger. Now that you know what to look for, you can easily look up the writers you’re considering hiring.
Check if they have past work in the industry
You want to make sure that the writer has worked in the industry before you hire them. This will let you know that they actually know what they’re doing and are not just out to take your money. How do you find out if a writer has worked in the industry? You can go to sites like the Internet Archive, Wayback Machine, and Google Cache to see if the writer has written any content before. You can also go to platforms like LinkedIn or Google Search to see if they have a social media following.
Ask if they can proofread your content before you publish it
This is also a must. You can’t publish high-quality content and have it be riddled with grammatical errors. What is proofreading? It’s a process where the writer goes over your text and makes sure that it’s free of typos and other mistakes. Why is this important? Mistakes in your content can ruin your article and make it look unprofessional. They can also cause your reader to disengage from your content and not finish reading it. They also take up space on your page that could be used for more valuable information. So, how do you hire someone for proofreading? You can hire proofreaders through sites like Fiverr, and Upwork or you can even negotiate with the copywriter for a price quote to proofread your work.
Conclusion
Writing content isn’t easy, especially when you want it to be engaging and optimally keyword-rich. And, even if you have a great voice, you still need to know what topics to write about, what language to use, and when to publish it. When you’re trying to write content that is engaging, authoritative, and optimized for search, you need a team of writers who are experts at their craft. And, when you need help with your content marketing, you need to find a great writer who can help you with creating engaging, keyword-optimized copy.
